Industry Toolkit: Culinary Campaign

Kentucky is a hidden gem of Southern fare – with one-of-a-kind restaurants and chefs who specialize in local ingredients. From showcasing the best of Kentucky’s cuisine at The Beard House in New York City to hosting “Top Chef” Season 16 in Kentucky, our state is emerging as a top culinary destination and the culinary world is taking notice!

Over the next year, we’ll kick off a celebration of our culinary traditions and emergence of Kentucky as a culinary destination, which will continue for years to come. Visitors to our state are invited to join in the celebration of time-honored dishes that are just as much a part of the place as the land and its people. When you begin to think about Kentucky’s culinary scene, outdoor adventures, and cultural and historical experiences, you realize… it’s just Better in the Bluegrass.

How to get involved

  1. Share the culinary videos across your marketing channels to encourage travel in and around your region.
  2. Take advantage of digital advertising assets:
  3. Use the Better in the Bluegrass badge on your marketing materials
    • Download Badges
    • Please reference the Style Guide for use to help maintain the integrity of this campaign.
  4. Apply to be a Better in the Bluegrass restaurant by completing the online application.
  5. Stay tuned for more examples how your area can participate as we look for restaurants across the state working with local producers and serving regional meals.

What else is happening?

Over the next few months, we’ll be rolling out additional assets to support this campaign including:

  • Regional videos to cover the remaining four regions not already featured in our culinary videos
  • Recipe videos, cards and cookbook binders to share the delicious foods of Kentucky with visitors and key stakeholders
  • Better in the Bluegrass chef patches and window clings for restaurants interested in participating the campaign by serving regional dishes and food made in partnership with local producers

Check back often for updates!


Want more information?

If you have additional questions or suggestions about the Culinary Campaign Toolkit, please contact:

Angela G. Blank
Director of Communications
Kentucky Department of Tourism
[email protected] | 502-892-4001